Creator guides

Short, sourced explanations of the numbers and rules behind our tools. Where we quote a requirement or a limit, we link to the platform's own page.

• How Much Does YouTube Pay per 1,000 Views? RPM Explained

  What RPM and CPM mean, how YouTube splits ad revenue, why pay per 1,000 views varies so much, and how to estimate your own earnings.

  Updated 26 October 2026

• YouTube Shorts Monetization: Requirements and How Pay Works

  The Partner Program thresholds for Shorts creators, how the Shorts revenue pool is shared, and what counts as an engaged view.

  Updated 26 October 2026

• How to Calculate Instagram Engagement Rate (With Examples)

  Engagement rate by followers vs by reach, worked examples, which interactions to count, and how to compare accounts fairly.

  Updated 26 October 2026

• YouTube Thumbnail Size Guide: Dimensions, File Size and Format

  YouTube's current thumbnail recommendations for videos and Shorts: resolution, minimum size, file-size limits, formats, aspect ratios and design tips.

  Updated 26 October 2026

• How to Write YouTube Titles, Descriptions and Tags That Get Found

  Practical rules for YouTube metadata: title length, keyword placement, description structure, how tags and hashtags really work, and the limits.

  Updated 26 October 2026

• How to Make Money on TikTok: Creator Rewards and Other Options

  Creator Rewards Program eligibility, which videos qualify, how rewards are calculated, and the other ways TikTok creators earn.

  Updated 26 October 2026